Just Eat Lah!

December 2018

The task for this project was to develop a concept for a new ‘city festival’ and design a campaign to promote the event embracing a variety of content and delivery mechanisms, including posters, web banners, promotional material and social media content.

For this assignment, I decided to create a festival in the city of George Town in the Malaysian island of Penang. As Penang Island is recognized as South East Asia’s food capital due to its wide variety of street (hawker) food, I thought it would be appropriate to create a food festival located there named Just Eat Lah!. The festival wouldshowcase Penang’s cuisine and culture, along with a host of activities and live entertainment.